The Top of the Funnel

By Rick Touchstone / August 2, 2019

Discovery: The Top of the Funnel Goals: Indirect customer acquisition; brand awareness Tactic: Educational content, viral content In this first stage of content marketing, you’re trying to create knowledge of your brand among prospective customers (and even the market most importantly). In some cases, when the utilization case for your product isn’t immediately obvious, you’re […]