About the author

Rick Touchstone


How The Internet Effects Your Business

By Rick Touchstone / October 17, 2019

What happens when you search on the Internet? How do you get to what you want? Most likely, you’ll skip all the banner ads, and enter your own search term. You’ll skip the “sponsored search engine results.” Maybe at this point, you can’t even see them. You probably don’t even see the shaded results on […]


Why You Need an Ad Management Plugin

By Rick Touchstone / September 1, 2019

Advertising is one of the easiest and most popular ways to make money from your WordPress website. But, if you’ve ever tried to display ads manually on your WordPress site, you know what a hassle it can be. Using an ad management plugin can help you to stay organized and have more control over how […]


The Top of the Funnel

By Rick Touchstone / August 2, 2019

Discovery: The Top of the Funnel Goals: Indirect customer acquisition; brand awareness Tactic: Educational content, viral content In this first stage of content marketing, you’re trying to create knowledge of your brand among prospective customers (and even the market most importantly). In some cases, when the utilization case for your product isn’t immediately obvious, you’re […]


Links to Great Affiliate Products

By Rick Touchstone / July 17, 2019

Revive Social Celebrate Colorado Day with BBQBox and Save 10% with code COLORADO10! iThemes Beaver Builder Course Shop Top Selling Diet Shakes MonsterInsights WebHostingPad offers everything you need to launch your website: domain names, site builders, WordPress, and more. Click here to get started! Best WordPress Hosting Meet Ugears New Model – The Dream Cabriolet […]


Phase Two – Consideration

By Rick Touchstone / December 27, 2018

Consideration: The Middle of the Funnel Goal: Direct customer acquisition Answers to use-case challenges In the consideration phase, a consumer starts to associate you with the perfect solution is you offer. This is the time when you want to supply them with content that helps them evaluate you and your products. At this time, we’re […]


Phase One: Discovery phase of content marketing

By Rick Touchstone / November 24, 2018

Phase I of content marketing Within this discovery phase of content marketing, you’re trying to generate awareness of your brand among potential customers (and even the market at large). In some cases, when the use case for your product isn’t immediately obvious, you’re also trying to educate the market that there’s even a problem to be […]