All posts in "Funnel Stages"
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The Top of the Funnel

By Rick Touchstone / August 2, 2019

Discovery: The Top of the Funnel Goals: Indirect customer acquisition; brand awareness Tactic: Educational content, viral content In this first stage of content marketing, you’re trying to create knowledge of your brand among prospective customers (and even the market most importantly). In some cases, when the utilization case for your product isn’t immediately obvious, you’re […]

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Phase Two – Consideration

By Rick Touchstone / December 27, 2018

Consideration: The Middle of the Funnel Goal: Direct customer acquisition Answers to use-case challenges In the consideration phase, a consumer starts to associate you with the perfect solution is you offer. This is the time when you want to supply them with content that helps them evaluate you and your products. At this time, we’re […]

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Phase One: Discovery phase of content marketing

By Rick Touchstone / November 24, 2018

Phase I of content marketing Within this discovery phase of content marketing, you’re trying to generate awareness of your brand among potential customers (and even the market at large). In some cases, when the use case for your product isn’t immediately obvious, you’re also trying to educate the market that there’s even a problem to be […]

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